Supporting the Event Planning needs of
Financial Advisors, Small Business Owners,
Corporate Sales & Marketing & Human Resource Teams

Why use Events as a Marketing Strategy

“Meetings and Events have the highest Return on Investment of any Marketing Platform.

It this time of economic crisis, meetings and events are not the problem, they are part of the solution.

The ability to create and delivery strategically-focused events contributes value, and helps organizations deliver results.

The benefits have become heightened in an uncertain economy.”

Bruce McMillan, President, Meeting Professionals Assoc.

Use events to successfully communicate effective, strategic marketing messages to partners, vendors, customers and employees.

Today customers and employees are much more intelligent, informed and skeptical than in the past. 

Building Authenticity, Credibility and Trust are key factors. 

How do you build Authenticity, Credibility and Trust?

Marketing gurus have used Event Planning as the cornerstone for their marketing success stories. 

Tough, uncertain times are a great time to renew trust. When customers see leaders standing front and centre and delivering the message at events, it demonstrates that they care about them and consider them essential to weathering the storm. HarvardBusiness.org 

You believe Event Planning is great, but…
it is too time consuming, and
it costs too much money
Think again… …

“Canceling events and meetings sends the message that vendors and customers are expendable. They remember that attitude when the good times roll.  So use the time wisely and get together with your people to show appreciation. HarvardBusiness.org” 

Why you should organize events?

1. How much would it cost to attract a new prospect or client versus keeping an existing customer?
2. How much time will it cost you to meet each of your clients individually?
3. How tiresome and boring it would be to repeat the same message to each of your customers?
4. Could you possibly meet each of your clients every quarter?
5. Events help brand your business
6. Face to Face Events build trust and credibility
7. Appreciation Events show your customers that you appreciate and value the trust they place in your business.
8. Educational Events teach your customers about your business and add value to their personal lives.

Why do you need a Professional Event Planner?

1. Event Planning is a time consuming activity and you are strapped for time
2. You don’t have the dedicated staff to help you with event planning
3. Hiring full time staff negatively impacts your office space & equipment and training budgets
4. Event Planners are connected to a number of resource centres
5. Event Planners help design of your event with your goals in mind
6. Event Planners partner with your staff to delivery a seamless events

Financial Advisors, Small Business Owners, Corporate Marketing, Sales & Human Resource Executives are helped to deliver their marketing message to customers, vendors, partners and employees in a timely, effective manner within predefined budgets.