Archive for June, 2010

This Summer…  Increase your income
by building Strategic Alliances with Accountants

Uninterested Investors and Uncertain Markets…

Most people don’t think about financial planning during the summer months.  Investors are busy soaking up the warm rays of the sun with their families.
Investors are not ready to commit due to uncertain markets.

• How can a financial advisor keep getting referrals during summer to boost his income?
• How do you effectively market your financial advisory business during summer to keep getting leads?

Build Strategic Alliances with Accountants.

Forming any strategic alliance takes careful planning and a disciplined approach.  The goal is to build a trust team to better service your clients.  Most financial advisors do not have the time to spend.

Increase your income by increasing your referrals.  Build strategic alliances with accountants.

Summer is the Perfect Time!

Summer is the perfect time for meetng with accountants because they have just finished their heavy tax preparation workload for individuals and self-employed people.   They are looking for a welcome break away from their desks.

How do you enhance trust with your clients?

Your client sees the extra service initiative and place more trust in you.  What have you done?  You have serviced his needs beyond his wildest expectations.  You have made him a more trusting client.  You now have a loyal client.  You have made him feel that he owes you something in return.

What can a trust, loyal client give a financial advisor?

We all know that the best kind of lead is a referral.  An exceptionally happy client is willing to refer his family and friends to you.  He has now transferred his trust in you to produce high level, qualified referrals.

All this takes time and effort!

Yes it is true that building strategic alliances takes time.

What can Professional Business Owners Learn from the G20 leaders?

When the G20 leaders met in London in April 2009 they pledged to work together on six priorities to deal with the global economic crisis.  Acknowledging “the greatest challenge to the world economy in modern times” the official communiqué specifies cooperation among nations to “restore confidence” and “rebuild trust”.  This black hole of suspicion is a force that no country or company can escape.

Very similar remedies were adopted after the “dot.com bust” eight short years ago.  However, the reforms put in place did nothing in preventing the excesses that led to the current crisis in credit and credibility. 

Experts in business and marketing believe that the suspicion unleashed during the present economic crisis is far deeper and has more lasting consequences than earlier.  Further eroding of this trust occurred  with the auto industry  and bank bailouts.  On the one hand they  gladly  accepted the tax payer’s  money and then spent  it on extravagant and immoral executive bonuses.   

Financial scandals and the Ponzi  schemes are on the rise…  Isn’t this called white collar crime?    Most of these people  just received a slap on the wrist. Where was the bailout for the middle-class tax-payer who lost all his savings or pension to such financial thievery?  After hearing about all of this, , would you trust another financial advisor with your money?

The reality of this…  Read the rest of this entry »