Really?  What is it?

It is Internet Marketing & Social Media Marketing.

What is internet marketing?

Reaching your target market by effectively using the internet as the primary source of advertising.

What is social media marketing?

Using all the available online networking sites as a means to educate and inform your clients.

How is internet marketing eco-friendly?

Why is it called, ”Green marketing?”

Imagine opening your mailbox and  sorting through it’s contents.   If your household is anything like mine:  I get some bills, lots of junk mail & advertising flyers and sometimes a letter or greeting-card or the ocasional magazine.  Most of the mail does not even reach my kitchen counter.   The bulk, about 85%, goes right out the door. Flyers, junk-mail, newsletters, envelopes, etc. etc. etc. It is not even looked at. It is sorted and discarded above my recycling box. (I’m fortunate to live in a town thet has a re-cycling program.)

The next time you open your mailbox, make a note of how much you throw out and how much of it you really keep. I’m sure you will be surprised.

Have you ever counted out the volume of junk mail and advertising you receive in a typical month?  Don’t get me wrong.  Direct mail is still one of the most widely used marketing strategies.   Direct mail is great for reaching an older demographic that is not online. However, that group is rapidly shrinking as more and more seniors are getting online. My mother is 73 years old and is now online.   She play games, listens to music and uses e-mail to stay connected with family and friends.   She even asked me about Facebook and loves watching clips on U-Tube. 

The internet is here to stay and is now the primary source of information for most people under the age of fifty.

95% of households in North America have at least 1 computer.

100% 0f people under 25 use the internet as their main source of social networking.

The average executive spends upwards of 30 hours a week at his computer.

Now imagine that you could reach all those people and not use a single piece of paper? Could you think of a more eco-friendlier way to advertise?

How many trees could you have saved last year if you moved even a small portion of your advertising and marketing online?

How is social media eco-friendly & green?

I love networking events.   I am drawn to them like iron fillings to a magnet.  Face-2-face events are best for connecting with customers.   They are a wonderful means of learning what other like-minded business owners are doing.   My thoughts on face-2-face events will be food for another blog.  

How many networking events did you attend last year?   How many miles did you travel? How much value did you get from your travel budget?  What is the carbon footprint you left behind?  Did you REALLY need to spend so much time, money and energy travelling?

Have you ever thought that perhaps you could be just as effective without all the hassle and expense of all that travel?

 The next time you have to travel, ask yourself, “Is there a better way to do this?”

There is! It’s easy! Once you learn how to find and connect online with your customers you will be a believer.

It is an awesome, europhoric experience.  

If you want to learn more about internet marketing, then register for our upcoming seminar on Internet Marketing.

You would be saving the planet and making money at the sme time.

Make  part of your marketing eco-friendly and green.  Wouldn’t you?

Learn internet marketing and how to build your website and grow your business.

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